russell brunson training
The copyright's ended. So I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply new things that people have not seen forever (everything). And so, I'm excited just to have an entire brand and a service that is bringing a lot of these things back.
Which is begun, as you understand that's a channel, however it's not how you grow, I got to grow that company now. So yeah. I have actually constantly questioned that about Dan. I've followed Dan for a long period of time and I've constantly thought, why is he not doing book funnels with every among these books? I guess he will be quickly enough.
One is with their front ends we're bringing individuals in. Number 2, when individuals churn out, they're the channel, we press individuals to. Due to the fact that as soon as you check out the book and after that you have the context, like, "Oh, now this makes sense, now I comprehend why I require this thing." They come back.
Then also reconverting individuals who came and didn't comprehend the context and then they left. And it used to be, I needed to do a webinar every time. Or I had to train them or I needed to do seminars, all these things. Now it's simply read the book, and they read the book, and after that they have the aha.
That's what all of marketing and organizations is. We need to create desire for the important things we're offering. And so books are one of the most powerful, if not the most effective way to create that desire. marketing. And the individual who's going to read a book is a much better consumer, hands down than any other type of consumer.
They're more most likely to send, they're likely to stick. They become better people, I dislike saying that, since many individuals in my life that I enjoy don't read. You end up being a much better individual by reading. And so they end up being better consumers, much better long term things. And so if I can get people to check out a book, guy, it changes them as a human (russell brunson's).
And I make that cash over the next 6 months, over 5 months or whatever, it requires to break even (marketing). But on the book funnels, I still recover cost immediately, they go through the upsell down process so I recover cost instantly. And after that we introduce them to Click, Funnels.
Yeah. Well you just tossed out some extraordinary numbers. So I wish to simply take a breath and I wish to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Secrets, Professional Secrets, Traffic Secrets. Now you have some others also, you have the Cook, Book and various other things.
Rather than going through them separately, which would take permanently give us the viewpoint of what the whole procedure looks like from the totally free plus shipping to the first bump upsell one, two, et cetera. Talk me through the philosophy. Yeah. The core thing is the book certainly, is how do we offer the book? And the finest method to sell the book is to sell it for complimentary.
It's just cover shipping." I can push people to that. And it's just a simple outlet to get individuals to verses, go to Amazon and buy my book, as opposed to go get it for complimentary you just got to cover the shipping. So it's such an excellent offer on the front end.
I have actually seen people who attempt to do it and they just have their book. If you look any of the sales page, it's a book, but it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long type sales that offering this book due to the fact that we desire to increase the conversion as much as possible and increase the value of the book.
That's the very first thing. And so most of mine are the book. And then it's what are the core concepts in the book, we'll create an audio program or video program. And then, some worksheets and just a 30-day difficulty that goes to the book and we created simply a bunch of stuff to make the worth of the book even more, right? Yeah (two comma club).
And in the copy on, I believe a few of them we have, "You can buy us on Amazon for 20 dollars," then have an image of the Amazon listing, "but get it totally free here." And then we still individuals who click Amazon and just buy an Amazon anyway, since some individuals simply love purchasing Amazon.
Due to the fact that I still desire my books to rank on those platforms and sales coming through. website. Therefore, we do have those outlets there, but again, the paid money's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and recently we have actually been checking numerous order from Bumps, which is done truly well.
Then for each book I've done, I believe you understand this, but a lot of people do not the method I do my books is I teach, I do an event live initially, teaching the concepts to make sure that structurally makes sense in my head and my stories are not boring and things like that.
And so, the second order from that, we said for $97, you get the workshop where I taught the things before we ever did it. And that one's getting a 20% take rate on $97 Bump. So in between those 2, it dramatically increases a lot of times those two order from Bump will cover our marketing expense simply by themselves, which is, which is amazing (book first).
And after that we take them to our upsell down sell sequence, we alter and fine-tune this a lot. Therefore I'll talk conceptually where we choose this, but I'm always trying brand-new things because, specifically when we invest this much cash, we need to keep tweaking things to get the cart worth to be high enough that we can cover ad costs a great deal of times at scale. part.
Okay, they have the book now, they have the audio book, they have the core (marketer). They comprehend the core principles of the book. And one mistake individuals make a lot of times, I continue to slip up regularly and I desire to confess is, I'm alright, they bought, let's say they bought Traffic Tricks.
Yeah. Yeah. Therefore, if you attempt to offer a Traffic course on the next page, it resembles, "However I just purchased Traffic? I think I already have traffic now." Therefore let's conceptually think each time we sell something to somebody, we just solved the issue for them. Then we developed a new issue.
It's actually various with physic like E-commerce items, however info products, we simply solved that issue for them. By fixing that problem what is the new issue that was created? . So in Dot, Com Tricks, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.
We have no Traffic. And so Traffic is the next sensible upsell (level). So, I'm generally attempting to sell something in between 197 and 297 because very first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have difficulty, you in fact need funnels.
And so, the next thing I can't remember today, what we're testing, what it is, however it may be traffic too - value. I can't keep in mind the top of my head. However anyway, that's the psychology, what's the next thing that they require. And after that upsell second is the exact same thing.
In my mind, there's this phase, individuals go through a development phase and after they grow to a particular level and they shift to contribution, and contribution is sharing your presents and selling, and beginning an organization. Therefore, it'll be some version of that. It'll be the next thing.
And it's, squashing not due to the fact that numbers aren't as well as, as that one. Yeah, it's killing it. reason. Well, it is killing. I just taught on, I indicate, I got the invisible funnel things, which we spoke about last time and you said something, I believe at the last inner circle conference, or maybe you said it in the newsletter and you said, I do not understand why, but no one ever test this.
Well, congratulations. I suggest, and I'm truly pleased that you did it too because, I 'd belonged to GKSC for, I do not know, given that the early 2000s, and I canceled my membership, and it just had actually lost so much, that it had in the past and you have actually brought everything back (someone).
Can I share one concept that came from Kennedy's things that might assist individuals? Okay. This is for those who're watching the video variation. some. If you're on the audio, just envision something truly cool. What's been cool is I've been going through Dan's archives? When I purchased the business, they offered a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.
And in the 1400 sub folders down I found this folder that said, faxes from Dan Kennedy. And I resembled, "What's this?" Due to the fact that if you don't understand Dan, Dan doesn't have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (action).
Rob Kosberg: Did you have to purchase a fax machine by the method? How do you even do? We tried to, they do not offer fax. You can't physically purchase a fax maker any longer unless it becomes part of this huge printer setup. And yeah, so we had e, Fax or I do not understand, something like that.
But I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, people paying 300 bucks a month, he 'd send out a fax each and every single month to these people, or excuse me weekly. Every Friday he 'd send this fax and it was just one page fax with a suggestion from Dan, marketing suggestion or method or psychology.
I would buy it. Oh yeah. And it was a thing somebody stated, and after that, it died, it was a fax and it died. Numerous things, I desire to extend Dan's legacy forever and my own tradition and Napoleon Hill, all the people that I enjoy and cherish - world. Therefore I went through that.
And I do not have to write anything aside from a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for seven years, to his members. And this book is like a phone book (ads).
who is russell brunson
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1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.
1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.
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Russell Brunson's net worth is over $40 million, most of which has come from his successful online business ClickFunnels. Aug 26, 2022
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